01 — About
I speak three languages on a team: business, marketing and code. That’s why my interfaces don’t just look good: they move the metrics that matter.
Business
Corporate billing, cash flow and performance metrics across the country.
Marketing
Two migrations of a leading logistics website, 12+ portals, SEO, analytics and paid media.
Engineering
React, TypeScript, Node and Go in banking and fintech, with AI built into the workflow.
- years building digital products
- 9+
- projects delivered
- 30+
- countries: Colombia, Mexico and the US
- 3
- COP raised through CDT Digital (≈ USD 500K)
- $2B+
02 — Career
Growth · from billing to engineering
Employment · pick a year
2011
Billing and In Company Analyst
Servientrega
Corporate billing and cash flow metrics across the country. This is where I learned how money moves through a company.
See the full story2015
Webmaster and Paid Media Specialist
Servientrega
Two migrations of the main site, 12 group websites and the SEO that took «Ya Mismo» to the top of Google.
See the full story2021
Frontend Developer
Jikkosoft · Cali
MVP of a tax platform for companies in Cali, with e-invoicing and a payment gateway. Fully remote.
See the full story2022
Frontend Developer
Banco Caja Social
From Marketing to CDT Digital: over COP 2 billion raised and the bank’s best product three years running.
See the full story2024 → present
Software EngineerCurrent
Mercado Libre / Mercado Pago · OpsIT
Internal platforms for CX, Benefits and Refunds: the new Refunds platform now processes millions of refunds.
See the full storyFreelance · Alpacorp, alongside · pick a block to see its projects
Mr. Goma Tires
E-commerce and an AI-powered sales panel
Mr. Goma Tires · 7 locations in Florida, US
Search by tire size, a faceted catalog, 3D tread views, Stripe checkout and an AI chat that filters inventory in plain language.
- Mr. Goma Tires (opens in a new tab)E-commerce · 7 locations in Florida
BBDO Mexico
Full stack for the agency and its clients
BBDO Mexico · Finamex, Bayer, San Rafael, BMW, FedEx
The agency’s website and its new Astro version, the Afrin and Tabcin sites built from scratch in Drupal, lead-generation microsites, and content and email campaigns for BMW.
- BBDO Mexico (opens in a new tab)New agency website · Astro, GSAP
- Finamex (opens in a new tab)Adiós Inverfobia · investor profile quiz · React, Vite
- Bayer (opens in a new tab)Afrin website · Drupal
- BBDO Mexico (opens in a new tab)Agency corporate website · WordPress, Elementor
- FedEx MexicoCampaign landing page and email campaigns · HTML email · no longer online
- San Rafael · Sigma Alimentos (opens in a new tab)San Rafael Deli content management · WordPress, Divi
- Bayer (opens in a new tab)Tabcin website · Drupal
- San Rafael · Sigma Alimentos (opens in a new tab)Vida en Balance · React, Vite
- BMW Mexico (opens in a new tab)Webmaster and email campaigns · CMS, HTML email
Business websites
Websites, online stores and SEO for businesses
Colombian companies across 9 sectors
From actress Alejandra Borrero’s theater and a 60-year-old nonprofit to a circular-fashion store, each with the stack the project called for: WordPress, WooCommerce, Odoo, Next.js or Astro.
- Toc Toc · Elite FMS (opens in a new tab)Redesign, blogs, and SEO · WordPress
- Casa E BorreroWebsite, acting school, and ticketing · Odoo · since replaced
- SkinGen Colombia (opens in a new tab)Brands and treatments website · Next.js, React
- Desprendarte (opens in a new tab)Circular fashion e-commerce · WordPress, WooCommerce
- OnOff Soluciones en Línea (opens in a new tab)Corporate website · WordPress, Elementor
- HILADA (opens in a new tab)Handmade bag store · WordPress, WooCommerce
- Fraser y Cía. (opens in a new tab)Industrial catalog · WordPress, WPBakery
- Procesión Infantil Tunja (opens in a new tab)Institutional website · Astro
- G-Learning (opens in a new tab)Online English school · WordPress, WooCommerce
Digital novenas
One Christmas novena, eight brands
My own white-label product
A mobile-first app to pray the Christmas novena, with each company’s logo, colors and illustrations.
- Banco Caja Social (opens in a new tab)Banking · v2 Vite
- Universidad de Ibagué (opens in a new tab)Education · v2 Vite
- OnOff (opens in a new tab)Fintech
- Thanks To You (opens in a new tab)With its partner foundations
- Heimcore (opens in a new tab)Technology
- Ricofru (opens in a new tab)Food
- San Frijol (opens in a new tab)Food
- Pizzería Punto DF (opens in a new tab)Restaurant · with menu
03 — Case studies
CDT Digital: opening a CD without setting foot in a branch
We built the entire product, from the full frontend to the integrations with the bank's core systems. It was the bank's best product three years in a row, the team won an award for it, and it's still in production exactly as we built it.
React · Next.js · NestJS · TypeScript · Azure DevOps
COP 2B+raised in the first two years (≈ USD 500K)Selling used tires like premium products
E-commerce for 7 Florida locations with tire-size search, a faceted catalog, 3D tread views, Stripe checkout and a sales dashboard with an AI chat that filters inventory in plain language.
Next.js · React · TypeScript · Tailwind · Three.js
CLS → 0down from 0.914, plus mobile LCP from 4.5 s to 3.2 s on the product pageA platform for millions of refunds
I built the new platform Refunds teams use to create, configure and track refund flows across countries. Today it processes millions of refunds.
React · TypeScript · Node.js · Go
Millionsof refunds processed by the platform todayThe developer behind an agency's campaigns
BBDO Mexico's website and its new Astro version, the Afrin and Tabcin sites for Bayer built from scratch in Drupal, Finamex's investor profile quiz, and webmaster and email work for BMW, all on campaign timelines.
Astro · GSAP · Drupal · React · Vite
6brands: Finamex, Bayer, San Rafael, BMW, FedEx and BBDO itself
04 — Experience
Oct 2024 — presentCurrent
Software Engineer · Mercado Libre / Mercado Pago
I build the internal platforms CX, Benefits and Refunds teams use to run operations across Mercado Libre's markets.
- New Refunds platform that now processes millions of refunds
- About 15 improvements to the internal library that builds UIs from JSON
- Nearly 90% of my work is now AI-assisted
2019 — presentCurrent
Freelance Full Stack Developer · Alpacorp
Alongside my job, I build products for clients in Colombia, Mexico and the US: e-commerce, corporate websites, campaigns and my own products.
- E-commerce and an AI-powered sales panel for Mr. Goma Tires (US)
- Websites and campaigns for BBDO Mexico’s brands
- White-label digital novenas for 8 companies
Jun 2022 — Oct 2024
Frontend Developer · Banco Caja Social
I started out building technology for Marketing, and the visibility of that work led me to CDT Digital, the product for opening a certificate of deposit (CDT) 100% online.
- CDT Digital: over COP 2 billion (≈ USD 500K) raised in two years
- The bank's best product three years in a row; the team won an award
- Test-driven development (TDD) under banking security standards
Jul 2021 — Jul 2022
Frontend Developer · Jikkosoft
We built the MVP of a platform for managing the tax obligations of companies in Cali, fully remote and using Scrum.
- MVP with e-invoicing and a payment gateway
- Modules for users, invoicing by period and change reports
- 100% remote, using Scrum
Jul 2011 — Jun 2021
Analyst → Webmaster and Paid Media Specialist · Servientrega
Ten years at one of Colombia's largest logistics groups. I started in billing and ended up running its web presence.
- Two migrations of the Servientrega portal on IBM
- "Ya Mismo": now the top three Google results
- 12 group websites, with SEO, paid media and content
05 — Education
oct 2026 — present
Master’s · in progressMaster’s in Cybersecurity
Universidad Nacional Abierta y a Distancia (UNAD)
2019 — 2024
DegreeB.S. in Systems Engineering
Universidad Nacional Abierta y a Distancia (UNAD)
2019 — 2020
BootcampFull Stack Web Developer
Acámica
2017 — 2019
TechnologistTechnologist in Information Systems Analysis and Development
SENA
2010 — 2012
TechnicianTechnician in Imports, Exports and Foreign Exchange
Instituto Colombiano de Aprendizaje (INCAP)
06 — Contact
Shall we build something that moves the numbers?
Open to fintech and product roles, and to freelance projects through Alpacorp.